At three years old, Rare, a startup publishing organization umbrellaed under Fans 1st Media, has slowly been growing. Rare publishes articles and videos to multiple social media platforms, including other people’s work, and is also starting to create more original content, primarily with video.
Melissa Angle, manager for Fans 1st Media, and Will Alford, senior director for content and audience for Fans 1st Media, shared some tips on how to live like a startup in a print world.
Here’s what they had to say.
Have a Good Online Presence.
Alford and Angle stressed the importance of social media presence. Facebook is Rare’s biggest platform, and when creating content, staff creates it with social media in mind. If it doesn’t have a spot on Facebook, it doesn’t make the cut.
When creating content, think about how it will be viewed from the audience. This is where design knowledge comes in handy. The way its presented has a huge impact on how many views, likes or shares are received. Don’t be clickbait. Make sure headlines are true to the story. Give an intriguing intro. Keep it simple and short. Have high quality images that capture the story. Viewers are scrolling fast, so be sure it grabs their attention.
Create Good Content
Content must match your viewing audience. If you know your audience doesn’t like a certain theme, don’t write or post about it. Do more of what works and do less of what doesn’t work. Content is for the readers, not the writers. Use social media platforms as a focus group. See what they are viewing and liking and base content off that.
Be Scrappy. Be efficient.
Use the resources you already have. This will save money and time. Have someone in the office that’s a videographer and likes a topic? Have them be the star. Let them express their passion while utilizing their best skills. Keep building and growing strategies. Try new ideas. Whats worked in the past and what hasn’t? Learn from those mistakes. If something worked well, recreate it in a new and exciting way.
You Need Good Leadership.
You need leaders in your company who will empower your workers, who will drive employees to be more creative and to take risk. When organizations have bad leaders, employee’s won’t flourish, and the company will suffer. Encourage collaborations between departments, and be someone they can go to for questions and help.
With these ideas in mind, the key things to remember are what do readers want to click on, what do they want to watch? Make your work presentable and get it out to the world. As Alford said, “Take everything a piece at a time, and eventually it will become what you have imagined.”