The State of Digital News
Publishers and news sites find themselves at a crossroads. While the atomic units of content they produce are getting better all the time, the mechanisms to reach their audience have changed, and the expectations of the audience have changed as well.
What are these changes? News is now more personal than ever. Our time is more precious than ever. The experience people want and expect is one that provides news at a personal level and feels like time well spent. It must be available and enjoyable across all devices. It should work wherever you are and cultivate community.
Platforms are redefining what news is and how it is consumed. Their curated experiences have become the entry points for publishers’ content. Publishers know the news: Platforms know people and connect them to the news they want.
Are platforms the future of news sites, or can publishers learn to create experiences that both inform and engage their audience in ways they are unable to today? Platforms are of the web, are you?
— The SND Digital Judging Team
- Audience — Scope of organization: To be World’s Best, recirculation strategy has to be excellent as well
- Mobile web / responsive vs. app — t has to work well across devices and breakpoints, unless strategy is to treat devices separately. Apps are strictly judged on the app experience
- Performance — Speed, easy to use / intuitive
- The content — Relevant to you, easy-to-find presentation. Elegant, clean, intuitive
- Community — A safe place that fosters conversations
- Portability — Of content, or elements of the site or experience. Atomic
[In no particular order]
One of the best user experiences for a news site today. The homepage is a useful resource rather than only a collection of what they produced today. Articles seamlessly flow into one another, making it easy to read more than one thing.
It is still the place for video on the web. It creates the ability for publishers to place their video where the audience is. It allows people, if the demand is there, to become ‘stars’ without publishers.