On Designing for Impact

Two of The Washington Post’s top designers share tips and tricks for making memorable moments.

Please note: Lunch will be provided for this session and is compliments of The Post. If you signed up for the day and said you would be joining us for lunch, you’re good to go.

Brian Gross

Deputy Design Director, The Washington Post


Brian Gross, who has been at the Post since 2010, works with a team of 25 designers who combined for 61 awards in last year’s SND contest. Previously, he had a seven-year run as sports designer at the Boston Globe that included two World Series titles, two Super Bowl wins and an NBA championship.

Emmet Smith

Lead Senior Designer, The Washington Post


Emmet Smith is the lead senior designer at The Washington Post, where he helps manage the Post’s top-flight design team. Prior to that, he spent 10 years at The (Cleveland) Plain Dealer, where he was a designer, editor and pop music critic. He has also done stints at the San Jose Mercury News, Detroit Free Press, The Indianapolis Star and The Virginian-Pilot. He is a graduate of Ball State University and was the Kendallville News-Sun Carrier of the Month in September of 1991.