Making the Move from Visual to UX Design

According to the Bureau of Labor Statistics and, the job outlook for UI/UX web designers is especially bright. The field is expected to grow 22 percent by 2015, adding thousands of new jobs. We’ll discuss the key differences between Visual Design & UX Design and how you can use the principles in your work now to transition into the field.

Shayli Jimenez

Senior Information Architect, Gannett Digital

Shayli Jimenez is responsible for designing desktop and mobile user experiences for Gannett’s 100+ publications and broadcast stations, including USA Today. She is also the lead UX researcher and the loudest user advocate amongst a sea of clients, journalists, product managers and developers. She has worked on long form, tag driven and virtual reality storytelling experiences, dynamic photo galleries and product redesigns, as well as tons of testing and audience insight projects. Aside from that, she enjoys all things Pinterest.

Tory Hargro

Design Manager, USA TODAY


Tory Hargro is an award-winning experience designer who leads a talented group of designers and developers that make up USA TODAY’s “story engineering” team. The group is a part of USA TODAY’s network national news desk and is charged with creating engaging digital stories and applications for USA TODAY and more than 140 local news properties. The 2015 American University JoLT fellow and native Mississippian can usually be found grilling, or volunteering with teenagers and young adults in the Washington metro area.