Laura is a designer and journalist at heart. Most recently, she joined the platform team at Condé Nast where she works closely with editors at some of your favorite brands — Vanity Fair, Conde Nast Traveler, Epicurious — to design tools that help them deliver best in class consumer applications. She is obsessed with solving the right problem for users. Previously, she was at Digital First Media’s Project Thunderdome, developing the content strategy for lifestyle channels including health, technology, entertainment and travel. She also spent time at Gannett focused on new product development and she is a washingtonpost.com refugee.
Laura Cochran and Reggie Murphy 1:45 p.m.
Just like ants, designers and editors need to sniff each other’s trail to learn more about each other. True emergence or transformation happens when people aggressively collaborate and the environment facilitates this collaboration. To build the foundation for adopting new tools and innovative approaches to news, we must design a system that motivates and rewards people for collaboration and transparency. This system must bring neighbors together and create a connectedness between people. Last year, Reggie Murphy and Laura Cochran, working closely with The American Press Institute, asked: How might we help re-engineer how journalists, technologists and business leaders work more collaboratively together? In this session, Reggie and Laura will share their human-centered research design used to tackle this problem and the insights gained from the research.