The Globe and Mail is one of the best-known newspapers. It exists in print and online. But there is one problem: The stories of both are the same while the reading experience is different.
How is it possible to create the perfect reading experience for each reader, who has different behavior and needs?
The Globe and Mail is looking toward more personalization. One of the keys to a better reading experience is the use of new navigation patterns so readers can discover and also save content without getting lost. — Julia Klement