Designing with Development in Mind

Design and development are supposed to work hand-in-glove. But in practice, it doesn’t always go that way. Brad Campeau-Laurion, partner at Alley Interactive, will present strategies for designers to create work that translates seamlessly into code, based on Alley’s extensive work with news media clients ranging from the New York Post to the Center for Investigative Reporting. Attendees will gain insight into how to “test” designs for common development pitfalls, and how to communicate design intentions as clearly as possible.

Brad Campeau-Laurion

Partner, Alley Interactive


Brad Campeau-Laurion has led the software development and product teams for many top media web sites. As partner and chief technologist at Alley Interactive, Brad works on Alley’s most prominent projects and creates technology solutions under tight deadlines. Brad led the New York Post’s monumental rebuild of its website in 2013, executing one of the largest launches in the history of WordPress. Responsible for the redesign and rearchitecture of (Rogers Media), Brad directed the implementation of responsive design for mobile and deep integration with live stats. Read more on Brad and see Alley’s portfolio of work.