Content marketing, brand journalism, companies that have reporters, ad agencies that have daily news meetings, business from other industries launching media companies. That’s all an affirmation of the value of what we know and do, the value of design and presentation in telling stories. We explore.
Neil Chase, a former chair of SND’s Quick Course and Workshop committees, consults for news organizations and marketers on projects ranging from new publications to content-marketing and ad sales to just plain great journalism. He’s a former editor (SF Examiner, Arizona Republic, CBS MarketWatch, New York Times) and journalism professor (Northwestern University’s Medill School) and for five years connected marketers with publishers as a vice president at Federated Media.