Video: A Conversation Between Richard Saul Wurman and Kris Viesselman

Richard Saul Wurman: Ted Founder, Architect, Designer
With the publication of his first book in 1962, Richard Saul Wurman identified the singular passion of his life: making information understandable. In 1976 he coined the term ‘Information Architect’. Since then he has gone on to author, design and publish more than 80 books, each about a subject or idea that he personally had difficulty understanding. Wurman created the TED (Technology, Entertainment, Design) conference in 1984 and the TEDMED conference in 1995. They provided a high profile and vibrant forum for the exchange of ideas between members of the design community and leaders across business, science and culture. The title of his forthcoming book is “Worship The God Of Understanding” and his current study and exhibition is the Urban Observatory, which is a comparative cartographic analysis of cities worldwide.
Kris Viesselman: Founder, Electric Ivy
Kris is the founder and ringleader at Electric Ivy, where they make films, products, content and events. She’s a creative director, filmmaker, editor/writer, product designer, illustrator, information architect and organization/process improver. Before that, she worked at some great places, including: National Geographic, Los Angeles Times and U-T San Diego. She has consulted and presented across the U.S., in Europe, South America and Asia. Kris splits her time between Los Angeles and San Diego — and is a past president of SND.