What is this?
A great solution starts with a great problem definition. As designers, developers and journalists, we’re all working hard to improve our products and solve problems within our organizations. But how do you know you’re solving the right problem? And how can we work together as effective teams, delivering great work and improving our process over time? We’ll survey some cutting-edge techniques for workshopping, design research, prototyping, and organizing teams for impact and agility. Join us April 19 — the day before SND Charlotte — for focused conversation around problem solving and leadership development. The cost is $125 with SND Charlotte registration, or $200 for the stand-alone program. Your fee includes transportation to and from the conference hotel, a taco buffet lunch, and supplies for the duration of the event.


What to expect?
We’re ditching our laptops and projection screens in favor of small-group conversations at the beautiful U.S. National Whitewater Center. You’ll have the option to participate in a high/low ropes course built around communications strategies for media organizations. If the ropes aren’t your thing, no problem — we’ll have sessions going throughout the day so you won’t miss a thing!


How can this help me and my organization? What can I bring back to my team?
‘Think Before You Make’ will give you a hands-on approach to modern design problem solving. We’ll learn how to research a problem and understand its nuances before choosing a solution. We’ll learn how to put together a creative brief to get buy-in. And we’ll walk through how to approach problems in an agile way, starting small and building up to larger solutions organically. You’ll come away with an understanding of techniques for building smart experiences and a “problem-solving playbook” to use with your team.

Who is this for?
Designers, managers, producers, the list goes on. To put it simply: People who work with people who have problems to solve. No matter your role at your organization, you can help frame problems in a way that facilitates great solutions. You do not have to be a developer or product manager to participate in this program.

Who’s putting this together?
Organized by Upstatement, the Boston-based digital design and engineering firm, in concert with CQ Roll Call, the legislative tracking firm. Together, they’ll bring both an internal and external perspective to problem solving in newsrooms and for modern media products. ‘Think Before You Make’ is part of the 39th annual Society for News Design workshop and exhibition being hosted in Charlotte, North Carolina.

Register now

About SND Charlotte

• Don’t miss your chance to UNITE & REBEL, register today: Register
• Book your hotel room (before they run out!): Use the SND discount link
• Check out the lineup of speakers we’ve announced for the workshop. What a team!
• Don’t miss the Think Before You Make pre-conference day at the U.S. National Whitewater Center