Paige Connor

Paige Connor has been championing the craft of design — and the Society for News Design’s role in visually explaining the news — since college, when she joined Ball State University’s SND chapter as a student in 2000. She’s been active in SND ever since.
Paige previously served on SND’s board as the Membership Director where she developed a multi-year strategy to increase awareness about what SND does and enabling those who benefit from SND events and outreach to see the value of membership and being part of SND’s global community.
Paige’s passion for helping members connect has put her on the front lines at three annual workshops, where she has been the overall volunteer coordinator. In both Washington, San Francisco and Charlotte, Paige worked to produce the best in breed design conferences that members expect from SND.
For her commitments and work at SNDDC and SNDSF, Paige received President’s Awards for excellence in volunteerism for both workshops.
Paige has earned SND honors for her portfolio, as well as other awards for her design work throughout her career, which includes stints on the cross-platform team at Bloomberg, design director for Politico, assistant sports editor for the Washington Times and art director for two magazines.
Paige is currently Vice President, Strategic Design at agencyQ in Washington, DC, where she leads the user-centered design practice and strategic guidance to clients on design thinking and design sprints, delivering forward-looking and compelling digital experiences across every channel.

Alyson Morris
Vice President

Aly Morris is an award-winning designer for the Chicago Tribune. Her portfolio has won both digital and print awards and she was honored to help judge the SND 37 competition. She has worked on both print and digital sides of newsrooms across the country. She has previously led a team of designers at RedEye – a Chicago Tribune publication aimed at millennials – before being asked to join the Chicago Tribune’s long-standing features desk.
Her previous experience has highlighted some of the problems that many young professionals deal with. She’s hoping through a board position she can help them navigate through the real life newsroom experience while continuing to unlock their personal creative potential.
When Aly isn’t designing section fronts, you can find her with a set of watercolors on the roof of Tribune Tower, rearranging her indoor plant jungle at her apartment, teaching a community yoga class or plotting her travel arrangements for the next SND conference.
Aly loves this creative community of inspiring designers.

Cristobal Edwards

Cristóbal Edwards teaches reporting, writing, visuals, and news design to master and undergraduate journalism and design students at Universidad Católica de Chile. He has given presentations and workshops about those topics in China, Latin America, Scandinavia, and the USA.
He is the Society for New Design’s international relations director and a member of the Executive Committee. He became an SND member in 1999 and has been appointed to several board positions: co-director of the education committee in 2001, Region 12 (South America) director in 2004, SND Foundation in 2008, and to the current position in 2014.
Cristóbal was TIME magazine’s news correspondent in Chile for nine years until late 2007. He has also freelanced as a writer and photographer for several Chilean, North American and UK media. As a photographer, he has exhibited documentary photography in Chile, England, and Norway. He graduated with a Master of Science in Journalism from Northwestern University in 1998. He enjoys traveling, scuba diving, photography, design, writing, and speaks several languages.

Tyson Evans
Immediate Past President


Tyson Evans is a senior editor and director of Opinion strategy and product at The New York Times. He was a founding member of the newsroom strategy team, a co-author of the “2020 Report” on the future of The Times’s newsroom. Previously, he was deputy editor of the interactive news desk, building data-driven web apps on deadline. He has taught as an adjunct professor at Columbia University and The New School. He’s helped create the Soceity’s digital competition and has served as a judge over multiple years. He co-organized the 2008 Annual Workshop in Las Vegas and organized the 2018 Annual Workshop in New York. His work has been recognized by SND, ONA, IRE, Editor & Publisher, J-Lab and The Webbys.

Tiffany Shackelford
Executive Director

Tiffany has worked within and adjacent to media and journalism organizations throughout her career, including the Pew Research Center, the Association of Capitol Reporters and Editors, and served as the Executive Director of the Association of Alternative Newsmedia for more than five years. Most recently, she served as Chief Strategy Officer of the National Governors Association, one of the most respected public policy organizations in the country. In her free time, she co-founded ONA’s first local chapter, in Washington, D.C., which now boasts more than 1,000 members. Her first day as SND executive director was Nov. 16, 2019.