Q&A with Matt Petty: Redesigning a Legacy Magazine

Last November, Matt Petty was hired as the creative director at the Nob Hill Gazette, a monthly magazine with a circulation of about 82,000 readers in one of San Francisco’s most affluent neighborhoods. Known for its coverage of socially prominent, well-heeled and philanthropic Bay Area residents, the publication features news, celebrity interviews and topics relating to fashion, money and real estate. Matt was tasked with a weighty undertaking: Reinvent a magazine that hadn’t undergone a significant redesign since publication started in 1978. Here’s how Matt describes his approach to transforming the look and feel of the legacy magazine.


About Todd Johnson

Todd is a visual journalist at the San Francisco Business Times. Prior to the Business Times, he was a contributor at Los Angeles NPR affiliate KPCC 89.3 and VoiceWaves, a non-profit youth media organization. Todd's work has received honors from the National Press Photographers Association, the Press Photographers Association of Greater Los Angeles and the California Newspaper Publishers Associations. Todd is a California native and enjoys flying his drone over the Bay Area's scenic beauty.

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