Meet the designers and strategists who will work to prototype signals of trustworthy content

“It’s all storytelling, you know, that’s what journalism is all about,” Tom Brokaw once said. But, how can audiences differentiate whether they’re consuming an act of journalism, or just a good story? In an age where so much of the internet is dominated by gossip, satire, and sponsored content, audiences want to know who is producing the news, how they’re producing it, and whether it’s driven by an agenda. This is paramount to maintaining a free and informed democracy, and especially relevant during an election cycle.

So, what can we do? How can designers, developers, and newsroom leaders drive the conversation to differentiate the signal from the noise? And how do we know what signifies trust to our readers in the first place?

On March 18-19, more than 30 of the brightest minds in media will gather in New York City to tackle these questions, and prototype ways to better signal trustworthiness in the news. This event, in partnership with the Trust Project, marks the first SNDExp cohort, in which the Society joins forces with another organization to lend our community’s design expertise to help solve real-world problems.


  • Laura Cochran, User Experience Lead, Condé Nast
  • Kyle Ellis, Director of Strategic Programs, Society For News Design
  • Tyson Evans, Editor for Newsroom Strategy, The New York Times
  • Reeta Laique, Graduate Student, Markkula Center for Applied Ethics
  • Sally Lehrman, Director, Trust Project

Special Thanks

SNDExp with the Trust Project is made possible by the John S. and James L. Knight Foundation.

About Kyle Ellis

is Director of Strategic Programs for SND, and a consultant for American City Business Journals.


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