The Best of Digital Design judges have given National Geographic a silver medal in the use of multimedia category for its presentation on Serengeti lions. It is the competition’s fourth silver medal.
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“You feel in a very intimate position with the subject material, and the way it’s designed enforces that intimacy. I felt like I was there in a way that if it was designed differently I wouldn’t have felt. … It’s really rare to find an experience with instant empathy.”