It was 1963 when Bob Dylan famously wrote, “The Times They Are A-Changin’,” and leveraged his fame to spur conversation during the height of the Civil Rights Movement. The writing process hadn’t been completed when — according to biographer Clinton Heylin — the iconic folk singer was visited by his friend and fellow musician, Tony Glover. Glover picked up a page of the lyric, looked to Dylan and said, “What is this shit, man?” Dylan replied, “Well, you know, it seems to be what the people want to hear.”
Dylan had an intrinsic understanding of everyday people, and responded with what has become an anthem for societal change in moments both big and small.
Now marks the beginning of change for our Society.
If we’re to be serious about realizing our mission and honoring our craft, we must also be serious about building a relevant community in the digital space. A community where we can encourage and engage, innovate and inspire, tinker and teach.
Last December you may remember receiving a survey inviting the SND community to share what it felt were the biggest priorities for our organization’s digital presence.
That feedback laid the foundation for what I’m calling a re-imagination of SND.org.
The first phase of that re-imagination will come to life in the form of a responsive redesign set to launch this September. The redesign will boast new navigation and a new job board, content recirculation, social sharing capabilities, and a design system worthy of any professional media organization.
We also recognize the need to assert our rightful place as an organization of thought leaders within our industry. We remain committed to profiling creatives doing great work, speaking to emerging trends and sharing Society news, but we know must do more.
With that, I’m pleased to announce that Katie Myrick of The Washington Post will serve as editor of SND.org, focusing specifically on community engagement strategies.
“I firmly believe our industry needs discussion, and that SND.org is going to produce some seriously interesting conversations. I want to do everything possible to keep people coming back to the website,” said Myrick.
Indeed, the times they are a-changin’, but change can’t happen overnight. As we work on re-imagining our digital presence, we invite you to partner with us in the process. If you missed the chance to offer feedback last December, it’s not too late to have your voice heard!
What would you like to see in a re-imagined SND.org?
What types of content do you most enjoy reading on SND.org?
How can we best facilitate honest discussion over industry issues?
Are you willing to join the effort as a volunteer?
(Kyle Ellis is a designer for CNN Digital in Atlanta and Digital Director for the Society for News Design.)