3 Questions: Saulo Santana


Saulo Santana is the art director for Bild am Sonntag, Axel Springer AG in Germany. Previously, he was the art director for Correio Braziliense in Brazil. Saulo is a judge on the visuals team and spoke to us through a translator.

What was your favorite thing you saw on the tables this year?
“The Eureka magazine entry showed how to rethink – how to reinvent – journalism.”

Do you have any advice for graphic designers entering the contest?
“In infographics, I have seen more design than journalism. When it comes to a newspaper, an infographic has to follow the same rules as a written story. Show respect for your readers and think about the story – think about journalism – first. We’re making newspapers not pieces for designers.”

What do you like to do for fun?
“I love to fly back to Rio.”

To see the 3-question responses of all the SND34 judges, click here

About Kenney Marlatt

is a designer/editor at the Chicago Tribune.


I had the honor to work with him when he was still art director at Marca. For me one of the most versatile and talented visual journalists i have ever met. I completely agree with what he says: the story comes first, not the design!

Just got part of a lecture of him. one of the most inspiring ones in the last time. completely agree with what he says!

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