Entry tips from the judging floor

Three tips to consider when entering the competition:

Make the translation easy 

With international  or non-English entries, visual intrigue might capture the judges’ attention, but there’s a good chance they will require a deeper dive into the content to fully evaluate the work.

A brief description, hinge-taped so it is visible at the bottom of your entry, helps with language issues.

Translating the headline on the entry form is a start (and is the minimum requirement), but you can help their comprehension — and your chances — with a brief but thorough description of the content, positioned in a way that the judges can see immediately. A one- or two-sentence description attached with a little hinge of tape that allows it to fold out on the table at the bottom of the entry works best.

English-language entries can benefit from added explanation as well, especially complex pieces. Just hinge a little note in a way that it is immediately visible to the judges.

Edit your entries

Multi-page entries should show the best of your work, but it is not a requirement to show all of your work. Multiple page categories (especially categories 4, 5 and 9) should get an edit before you tape them together. Take out awkward jump pages, ugly ad stacks and so on.

It doesn’t have to be chronological

Back in the early days of the competition, portfolios were required to be taped in chronological order, but no more … they can be in any date order. Arrange your portfolio in the way that allows the pages to work together as a unit, with a strong start and a strong close. Side note: It is important that individual portfolios have exactly six pieces; staff and art direction portfolios must have exactly eight.

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