Joe Grimm will teach how to build your digital brand at SND STL

Educator, recruiter and journalist-extraordinaire Joe Grimm will bring us our next session for SND STL focused on practical career advice on how to build a brand that is well known.

Building Your Digital Brand

Is it who you know or who knows you? This and other branding questions will be answered in this session, which is part of a daylong American Press Institute workshop on building journalistic brands. We will talk about the power of brands, journalists who have developed excellent brands and what you can start doing right now to craft and promote a digital brand that will sustain your career.


Joe Grimm

Joe Grimm

Joe Grimm is a visiting editor in residence at Michigan State University’s School of Journalism. He has taught reporting and writing, media editing, magazine writing and an online course in news innovation. He spent 32 years working in Metro Detroit newsrooms, most of them as the recruiter at the Detroit Free Press. In that role, he developed skills in networking, marketing, listening and journalistic entrepreneurship. In 1997, he launched the journalism careers Web site and spun off a blog in 2002. His journalists’ guide to covering Arab Americans became an instant hit when he posted it online on Sept. 12, 2001. He has published six books, three of them by himself, and his blog on journalism careers has appeared as Ask the Recruiter with Poynter Online and with the Freedomn Forum’s Diversity Institute, where he is an adjunct faculty member. He has also taught for the American Press Institute and worked with high school journalists for Time, Inc., the Asian American Journalists Association and Northwestern University’s National High School Institute.



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