How do I love thee, Helvetica? Let me count the ways...

The Helvetica movie Blog reports that Veer has kicked off a Love/Hate Helvetica Contest!

Veer: "To coincide with our bipolar new Helvetica notebook -- and to celebrate the wonderful Helvetica film we're involved with -- we're holding a contest. Tell us why you love or hate Helvetica (the typeface). Make it an ode, a rant, a paean, a screed, a whatever. Make it up to 200 words long. E-mail your entry to ideas at veer.com.

Entrants with the best "love" and "hate" entries win their choice of limited-edition Helvetica film posters, plus two Helvetica notebooks and a Veer T-shirt. Five runners-up will win Helvetica notebooks. So get ranting or raving. We'll close the entries on May 7th."

So if you love you some shapely Swiss type, or if you find Helvetica, well, hellish -- then you better get writing...