Society of News Design

Posts tagged ‘The Guardian’

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#SNDSF speaker Mark Porter on creating visual identities

In an ongoing preview of speakers for the upcoming #SNDSF conference, SND interviews award-winning designer Mark Porter of Mark Porter Associates.

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On developing a brand identity guide for The Guardian

Earlier this month, The Guardian released a new brand identity guide. Taking from elements of the redesigned print and digital platforms, it aims to create a unified design philosophy across the vast iterations, sub-brands and business needs of The Guardian. Creative Director Alex Breuer explains the thinking behind the recently released guidelines. What prompted The Guardian’s new brand […]