Wednesday, October 17, 2007

SND BOSTON UPDATE


Gayle Grin, National Post (VP SND) and Michael Bird, Globe and Mail chatting about absolutely nothing


The Sox were winning, the city fantastic, the people friendly and SND exciting and rejuvinating. Couldn't be much better. For me there were 4 standout highlights.

YOU CAN JUDGE A BOOK BY ITS COVER, Chip Kid
What a great way to start the workshop off. His humourous and informative insights into the world of book jacket design left everyone entertained and informed.

REINVENTING THE GUARDIAN, Mark Porter
Mark revealed the process the Guardian has and still is going through in its print and web makeover. An honest presentation of the process, including the ups and downs and revealing his own growth process as the paper moves to more online products.

THE FUTURE IS NOW, Nick Bilton and Michael Rogers from the New York Times
Wow, a mind blowing look at the future from the NYT's R&D department.

HOW READERS READ, Sara Quin and Pegie Stark, Poynter Institute
The results of the eyetracker study from years ago, pretty much verified the past findings with some twists. If you haven't read it, you can purchase a copy of the study in Book form from Poynter, $50.

Catch them on video as well as others and pdf files of some of the presentations on the sndboston.com website.


BOSTON BITS

Meeting old friends and making new ones are a large part of the annual workshop. This year there were over 300 first timers, and about 125 of those were students.

The annual auction raised over $15,000 for the foundation.

The vegas style lounge act at the Casino night was terrfic, adding a real vegas feel to the event.

The opening reception at Felt nightclub, was a jam packed 3 floors of chatting, dancing and pool playing. Gayle Grin, VP even caught a dance with Chip Kidd.


Look out Vegas here we come.

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