A new Metro

Metro Toronto trumpeted its new look on Tuesday.

"We're proud to bring you a cleaner, brighter, more contemporary Metro, while still giving you the same quick, easy-to-read newspaper you've come to love,'' an editors' note on Page 3 read.

"The front page has an updated look, providing a window to the rest of the newspaper. There's a large photo of the day and lots of information on what's inside your favourite free daily read. Once you get inside, you will find lots of info bites on every page and a fabulous new design of two of your favourite Metro staples: the Celebrity Buzz page and the horoscope feature. We've also updated our headline fonts and introduced new, vibrant colours, but have kept colour coding for all of your daily and weekly sections."

Complete PDFs of Metro for all its Canadian markets - Toronto, Ottawa, Montreal, Calgary, Edmonton and Vancouver - are available here by clicking on 'Read Metro' on the left rail

Juan Antonio Giner, over on his Innovations in Newspapers blog, was quick off the mark yesterday and pulled no punches in critiquing the new look: "Could you tell me which one is new? Both look terrible."