SND35 World’s Best: The Guardian

guard5feaThe judges wrote:

The Guardian’s design is reassuring in its consistency and clarity, as it delivers a robust daily package of news supported by a clear and distinctive architecture that ranges from large attention-grabbing promos to something as small as body text.

Long a standard-bearer for news design, The Guardian is among the most studied newspapers in the world and it continues to work its strengths – relevance and tradition without rejecting risk-taking — making it a reliable toolbox for designers as well as a solid daily product for its readers.

Brave use of photography is typified by its A-section color centerspread, called Eyewitness. Giving readers what they cannot get in that size on their phone or their iPads, the editors choose an image strong enough to hold a centerpiece spread and offer it like a work of art. It might be a provocative moment – a child falling down at a White House holiday event – or a moment of visual grace, such as a summer’s day at Hadrian’s Wall.

Employing a consistent color palette on its section fronts – signaled by its bold flags – the design feels free to diversify from there, whether the dominant image is an illustration, a cartoon drawing or photograph.

Proportion is apparent as a guiding principal for marrying content and design, ensuring that news events are given the right weight.

A sharp focus results in a well-paced, readable, attractive newspaper offering readers multiple and diverse entry points to the news.

Read about the other World’s Best winners: Dagens NyheterDie ZeitThe Grid and Welt am Sonntag

Track 21 years of news design history: See all the winners from the general competition in the SND Competition Database

About Lee Steele

is design editor of the Hearst Connecticut Newspapers and 2015 president of the Society for News Design.

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