3 Questions: Saulo Santana

SND34

Saulo Santana is the art director for Bild am Sonntag, Axel Springer AG in Germany. Previously, he was the art director for Correio Braziliense in Brazil. Saulo is a judge on the visuals team and spoke to us through a translator.

What was your favorite thing you saw on the tables this year?
“The Eureka magazine entry showed how to rethink – how to reinvent – journalism.”

Do you have any advice for graphic designers entering the contest?
“In infographics, I have seen more design than journalism. When it comes to a newspaper, an infographic has to follow the same rules as a written story. Show respect for your readers and think about the story – think about journalism – first. We’re making newspapers not pieces for designers.”

What do you like to do for fun?
“I love to fly back to Rio.”

To see the 3-question responses of all the SND34 judges, click here

About Kenney Marlatt

is a designer/editor at the Chicago Tribune.

2 comments

I had the honor to work with him when he was still art director at Marca. For me one of the most versatile and talented visual journalists i have ever met. I completely agree with what he says: the story comes first, not the design!

Just got part of a lecture of him. one of the most inspiring ones in the last time. completely agree with what he says!

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