3 Questions: Saulo Santana


Saulo Santana is the art director for Bild am Sonntag, Axel Springer AG in Germany. Previously, he was the art director for Correio Braziliense in Brazil. Saulo is a judge on the visuals team and spoke to us through a translator.

What was your favorite thing you saw on the tables this year?
“The Eureka magazine entry showed how to rethink – how to reinvent – journalism.”

Do you have any advice for graphic designers entering the contest?
“In infographics, I have seen more design than journalism. When it comes to a newspaper, an infographic has to follow the same rules as a written story. Show respect for your readers and think about the story – think about journalism – first. We’re making newspapers not pieces for designers.”

What do you like to do for fun?
“I love to fly back to Rio.”

To see the 3-question responses of all the SND34 judges, click here