3 Questions: Alex Fong

SND34

Alex K. Fong is deputy design director of the San Jose Mercury News and the Bay Area News Group. He is a member of the print redesign team for Digital First Media and is a judge on the visuals team.

What has surprised you about being a judge?
“I’m surprised how little conflict there is over what is good and what isn’t. I would imagine that it would be more subjective but it doesn’t feel that way. It feels like we all have a common set of standards.”

What has surprised you about the work you’ve seen so far?
“I’ve been looking for an entry that completely bowls me over because it’s new and something I haven’t seen before, but I’m still looking.”

What’s your favorite casino game?
“Pai Gow. Always the Pai Gow. It’s the friendly poker game – you’re never in conflict.”

To see the 3-question responses of all the SND34 judges, click here