World’s Best: National Post
February 14th, 2012
National Post, Toronto, Canada
Cir. 75,000 – 174-999 (Daily)
The National Post lures its readers in with a sultry beauty, and then captivates them with an authoritative attitude that makes this Canadian daily a must-read.
This newspaper — always elegant, always powerful — stands out as a World’s Best this year for its excellence in, and devotion to, true visual storytelling. From its dramatic use of illustration, even on its front page, to its combination of photos, graphics and text on stories like the tsunami in Japan, the Post utilizes every visual tool in its arsenal to perfection.
The base structure of the Post is well-defined and delivers a stunning, unique look, starting with the vertical nameplate on Page 1 and continuing with the horizontal “workspace” at the top of each inside page. This space’s diversity, with the bold use of horizontal images, breakout information or strong quotes — adds a dynamic start to every page in the book.
The exacting commitment to its design style is admirable, and the attention to detail throughout the book is impressive. Even the sports agate is lovingly designed and well-executed. No detail is left to chance, and the Post’s “voice” is evident on every page.
Finally, and most importantly, the content itself defines this publication. The “How We Died” package, complete with a two-page informational graphic, is brilliant; the Financial Post section continues to be outstanding; and the Weekend Post section is packed with elegant visual treats.
This is a paper that knows when to whisper, and knows when to shout. It chooses its words, pictures, graphics and illustrations with care. It knows its mission. And it delivers it each day … with style.
Bill Gaspard, China Daily, Beijing
Scott Goldman, The Indianapolis Star and IndyStar.com
Rhonda Prast, Missouri School of Journalism
Søren Nyeland, Politiken, Copenhagen, Denmark
Bob Unger, The Standard-Times, New Bedford, Mass.