The first Gold medal of SND33 was awarded by the news team on Sunday morning in the business page design category.
The Washington Post page features an alternative story form with the headline “Tablet shopping: Who’s been nice?” Here’s a pdf of the page for your reading pleasure. Check out the interactive version of the story here.
The judges had this to say about the entry:
They took one of the most pedestrian story ideas we deal with on a regular basis — a shopper’s guide, a consumer buying piece — and turned it into a fantastic feat. To take something as static as a news page and make it this interactive is amazing. There’s not a flaw in the storytelling. The writing is spectacular. The graphic is dense but easy to follow. It’s fun to trace the flow chart through all the possible paths. It’s so helpful, you’d want to keep it as a guide while you’re shopping. The translation from the initial idea to the final execution is spectacular.
Here are the people who worked on the page:
- Marianne Seregi, designer
- Kristin Lenz, designer
- Chris Meighan, deputy design director for features
- Greg Manifold, deputy design director for news
- Janet Michaud, design director
- David Griffin, visuals editor
Check out coverage of the other Gold medals: