A founder of modern newspaper design: Louis Silverstein, 1919-2011
December 2nd, 2011
Louis Silverstein’s innovations at The New York Times brought about a sweeping change to how newspapers were read and organized across the country. His ascension to Assistant Managing Editor also signalled a new place for visual journalists in the newsroom, that of equal partners. The Times’ obit can be read here.
Silverstein was one of the faculty at the first Newspaper Design Seminar at the America Press Institute, held on July 16-20, 1978. Most of the founders of SND attended. The panel was a veritable who’s-who of modern news design. Beside Silverstein it included: Gus Hartoonian, Anton (Toni) Majeri, Edmund C. Arnold, Paul Back, Harold Evans, Rolf Rehe, Frank Peters, Ed Breen, Hayward Blake, George Delmerico and Peter Masters.
Silverstein was honored with SND’s Lifetime Achievement Award in 2001. Design Journal issue 81 carried an account of the award presentation in Phoenix that year. His work was also featured in SND’s 25 Moment’s of News Design in 2004.
Silverstein joined the commentary for the 25th anniversary of SND in this video, produced for and presented at the SND San Jose Workshop and Exhibition in 2004:
With the news of Silverstein’s passing, and upon review of his earlier writings about those early days at the Times, SND founder Phillip Ritzenberg adds:
Few designers would have had the magnetism required to win over the rigid, tradition-bound editorial executives of the Times in the late Sixties and Seventies.
Arthur Gelb, then Times managing editor, wrote in his marvelous book, City Room: “Abe (Rosenthal, executive editor) warned me to be wary of taking cues from ‘an ivory-tower artist like Silverstein.’ What did an artist know about making up a newspaper under deadline pressure?… Silverstein kept proposing ideas and Abe kept rejecting them…”
It wasn’t long before Gelb wrote: “After a while Abe and Silverstein began listening to and learning from one another. I also saw Silverstein in a new light, becoming gradually aware that his innovative designs had the touch of genius…”
Read more of Ritzenberg’s essay from a 2004 Design Journal article here.
How people are remembering Silverstein around the industry
Richard Curtis, USA Today managing editor/visuals (ret.), and SND founder and past president: “Lou was always an inspiration, a kind and loving man, gentle, thoughtful and considerate of others. I will miss him. Oddly enough, I was thinking about him just yesterday and hoping to visit him in NYC.
I remember meeting Lou at API in 1978, at the birth of what would become SND. He was such an unassuming, approachable man despite being THE design “god”; I couldn’t believe I was in his presence. Among my most cherished possessions is a handwritten letter Lou wrote me in 2007, in which he recalled those early SND days and the occasions when our paths crossed. In his letter, he mentioned a project he was working on then, a compilation of all of (his) work, sketches, personal drawings, paintings, miscellaneous
projects as well as newspaper stuff in a sort of life story through graphics. I wonder if it was ever published?
The inscription he wrote in my copy of “Newspaper Design for the Times,” reads, in part: “It’s a high compliment to me that you have this book on your shelf. I admired your work many years ago at the American Press Institute, and I’ve been an admirer ever since.” That was just like Lou… to deflect attention from himself and, instead, make the recipient feel awfully good.
Lou once hosted me on a visit to The Times’ offices back in the late ’70s; we ate at Sardi’s restaurant IIRC. He was always the most gracious, generous and thoughtful man and always, always an inspiration. I will miss him terribly.
David Kordalski, Cleveland Plain Dealer AME/visuals and SND secretary/treasurer-elect: “RIP to a real man of vision. If not for Lou Silverstein, a major component of journalism — and the portion in which I’ve spent my career — would not have even existed.”
Neal Pattison, Everett Herald executive editor and former SND president: “By using his forceful character and well-grounded ideas about design, Louis Silverstein changed the New York Times — and with that accomplished, a post-war generation of editors was finally willing to think about visual communication.”
Satoshi Toyoshima, Assistant Graphics Editor at The Sankei Shimbun: “His book “Newspaper Design for the Times” has given me so many insights and ideas. RIP, Mr. Silverstein.”
Yuridia Peña (@yuridiapena): “Working with Mr. Lou was a gift from the journalism gods. I will truly miss him!”
Kyu Lee, Earth Institute, Columbia University: “I am completely distraught. I count myself among the many lucky people who knew Louis Silverstein. You will be missed.”
Steven Heller posted a tribute to Silverstein at Imprint-The Online Community for Graphic Designers:
“Lou taught me more about journalism, dramatic presentation, cropping pictures, conceptual thinking and how to get ideas through a gauntlet of editors than any class in any school. Put a tracing pad in front of him and he went wild. Give him a litho crayon and he’d produce award-winning and newsworthy pages in minutes.”