SND 2011 Hangzhou Quick Course: Gearing up for the Mobile Age

Stephen Komives assists SND President Steve Dorsey awarding special honors for their efforts to improve the Society's Best of Digital competition to Yuri Victor and Joey Marburger at the annual workshop in St. Louis.

Dates: 10/29-31, 2011

Event Location: Tianducheng Resort, Hangzhou, Zhejiang Province, China www.tianduchenghotel.com

Host: Youth Times, Hangzhou, Zhejiang Province, China

Site chair: Lily Lu, SND Chinese


E-mail:
newarklu@gmail.com

Registration fees: 
SND member — Free Non member — $500USD
Hotel room and board (4 nights and 3 days meals): ¥3180RMB
Register with this form.

Course Description:
The mobile age is now. As the number of devices, platforms and apps explode, it is imperative to gain an understanding of what it all means. And how to prepare for it. The emphasis of this course will be to focus on the variety of mobile experiences in the current world landscape and what is succeeding. By focusing on the immediate past, hidden present, and unknown future of mobile, this course cuts through the swirling information overload surrounding the mobile world.

Core focus will include, but is not limited to:

  • Finding your mobile, not someone else’s mobile
  • The pros and cons of mobile web, native, and hybrid apps
  • Frameworks for mobile to get your ideas off the ground
  • Mobile content: What do people expect, want?
  • Identify what you are doing now that works for mobile
  • Taking control of your mobile resources
  • Marketing mobile: Apple App Store, Android Market tips, and more
  • Trainers:

    Joey Marburger, The Washington Post
    Yuri Victor, The Washington Post

    Joey Marburger is the mobile design director for The Washington Post. As a designer and developer, Joey works with the internal development team to build rich applications for iPhone, iPad, Android and other mobile devices and platforms. He has also worked for The Indianapolis Star and Gannett Co. in a multitude of digital roles. He lives in the DC Metro area with his wife Cas and two dogs, Walt and Porter.

    Yuri Victor is the Director of User Experience at The Washington Post. He started designing and coding online more than 12 years ago for one of the largest internet providers in the world and has since worked with hundreds of news organizations while working at The San Diego Union-Tribune, Gannett and Lee Enterprises.

    Stephen Komives, SND Executive Director, will lead the QC team to China.