API+SND workshop: Creating the Digital Experience

API and SND are teaming up to connect digital designers and developers to the interrelated world of content and revenue on the Internet. “Creating the Digital Experience,” a two-day strategic retreat in Reston, Va., will focus on the way we do everything on the Web: communicate with each other, interact with communities through social networks, design and create businesses, promote and market our products. Join us at API in Reston, Va., May 12-13, 2011. SND members will receive $200 off tuition.

Who should attend?

Digital publishers, content-creators, designers, technologists, product and audience developers and marketers who want to tailor content, interactivity and usability for users, devices and context.
The Society for News Design (SND) is co-sponsoring this seminar. SND members can get $200 off tuition. You must enter SND in the code field when you register to receive the discount!

Details

Dates: May 12- 13, 2011, at API in Reston, Va.
Tuition: $995
Hotel: Lodging package is $500 for a single room for two nights.
More info: Find out more about what you’ll learn and whom you’ll meet at AmericanPressInstitute.org

Questions?

Your API contact is Mary Peskin at mpeskin@americanpressinstitute.org or (703) 715-3336.

Sessions

The experience economy: Intelligent user experience is about finding the right balance between your audience’s needs and your business goals. We’ll look at who’s paying for what and why.

Low-cost, high-value strategies: Explores ways to accelerate your
content production and ROI with content-for-clicks strategies, as well
as design and production processes utilizing templates, design hubs, and automation.

Best of Digital Design: After reviewing nearly 500 digital entries from all around the world, Society of News Design judges select the world’s best-designed news sites and apps. We’ll take an in-depth look at what makes a winner and why.

Personalization: Content publishers can customize and personalize offerings across platforms and devices. Learn how to use rich user profiles to create greater reader interest and drive advertising performance.

Mobile strategies, mobile business: Understand how touch screen users think and how to leverage the unique behaviors of users of apps and the mobile Web.

Getting social: Learn how to apply the right social media tactics for your products, identify and reach key audiences, build communities, establish brand loyalty, and – better yet – affect the bottom line.

The space between: Learn to design the full customer experience – over time via multiple sites, apps and services – to engage, satisfy and inspire across channels, devices and media.

Left brain, right brain: More than any other medium, the Web fuses together creative and technical processes. Learn to manage the intricacies of the relationship between designers and developers and techniques for helping them work in harmony.